Technology Data and AIAgile

Measuring Business Value, Not Activity

Too many Agile teams still celebrate velocity and task completion without answering the real question: are we creating value that matters? This session will unpack how to shift from measuring activity to measuring true business impact, giving teams clearer alignment, stronger storytelling, and a more strategic view of success.

February 24, 2026 10:00 am - 12:30 pm

Virtual

Please login or sign up for a UWEBC Member Account to register for or join this event.

Description

_{As Agile practices mature across organizations, many teams still rely on activity-based metrics that fail to reflect actual business impact. Story points, velocity, and task completion can offer operational insight, but they rarely answer the most important question: Are we creating meaningful value for the business? This session will focus on shifting measurement practices toward outcomes that matter, enabling teams to align work with strategic goals and demonstrate real value delivered.}

_{Through practical examples and discussion, we will explore how to define measurable outcomes, connect work to customer and business value, and build a metrics mindset that supports continuous improvement and better decision making across Agile teams.}

Key Learning Outcomes

_{Understand the limitations of activity-based Agile metrics and how they can mislead teams and stakeholders.}
_{Learn how to define and measure outcomes that tie directly to customer value, business impact, and strategic objectives.}
_{Identify practices and frameworks that help teams transition from output-focused reporting to value-focused measurement.}

Audience

_{Agile practitioners, product owners, delivery leaders, and business stakeholders seeking to improve how value is defined, measured, and communicated across Agile initiatives.}